Decisions line up
Business intent, brand promise and this week's focus are shared on one axis.
A marketing and branding company for food and drink brands
Ten years running restaurants. Now we take on your weekly content.
For food and café brands in Tokyo. We start from your business challenges to set the direction, then design campaigns, content and ongoing improvement as one partnership.
Not just more deliverables: decisions and day-to-day work that move forward every week.
Unlike most agencies, we have run our own restaurant in Tokyo for 10 years. We design knowing what actually happens on the floor each week.
01 / brand intelligence
Tokyo · Japan
Brand Week 2026
Tokyo · JapanBrand Week 2026
04 / Portfolio
Taking brand decisions out into the world.
Three of our eight concept projects for food and drink brands.
What changes / Client outcomes
Beyond the deliverables, your next decision.
You get more than finished assets. What helps most are the criteria and systems that keep your weekly content moving.
Weekly plans move
Planning, production and approval get a clear order and become a posting plan.
Production connects
Feed posts, Stories, Reels and ads work together as one campaign.
The next move is clear
Saves, shares and visits feed back into next week's theme and improvements.
01 / Why weekly
The product is there. The brand isn't building up.
Business intent, customer promise, campaigns, daily posts. When each touchpoint decides on its own, brand value never accumulates.
Business goals and content don't connect
Company targets and this month's message run on separate tracks.
No shared criteria, so the look keeps shifting
Each time a staff member or vendor changes, the photos and words change too.
One-off production leaves nothing behind
Posts get finished, but what was learned never reaches the next plan.
Context never reaches stores or outside teams
Head-office intent stops short of the floor, and the same explanations repeat.
02 / Service
Read the trends. Move every week.
Not an agency that simply produces more, but an ongoing creative partnership that aligns your brand's direction with how it moves in the market.
Brand diagnosis and campaign design
We read the business, customers, competitors and season, then decide how to communicate this month and this quarter.
Discuss a partnership ↗Turning content into brand assets
A system where planning, photos, words, social and ads all run on the same criteria.
See the thinking ↘Results into the next plan
We read saves, visits and reactions, then propose the next theme, CTA and format.
How improvement works ↘
Brand system, not content volume
Not volume. Standards.
Starting from your business goals and brand promise, we design each campaign's role, the principles of expression and the criteria for every touchpoint. Production is how those criteria work in the market.
Brand diagnosis
Customer and competitor map
Campaign concept
Visual principles
Channel standards
Improvement log
IMT COMPANY / F&B Brand Week
Your brand's next move.
Use our inquiry form to tell us about your brand's business challenges, the scope you have in mind, your budget and timing. We'll review it and outline the role IMT COMPANY can take and how we would work together.
Scope a partnership →